Online social networking is becoming widely recognised as the next big leap forward in charity fundrasing, with social media being cost efficient in spreading the message of a charitable cause.
The Webjam Charity Channel has a growing number of followers on Twitter; a fellow social networking platform. The biggest success story of Twitter is Barrack Obama’s presidential campaign, which raised £344million, partly through networking sites.
But online social networking does not have to be exclusive to communicating over the internet, social media can be the engine behind organising a successful charity event. Last month, around 15,000 users of Twitter took part in a global charity party night called Twestival in aid of the charity water.
Beth Kanter, a US-based technology consultant for charities, recently said in The Guardian Newspaper that charities can't afford to ignore social networking: "Social media will become as ubiquitous as the phone, direct mail and email … We're in the early stages and the transition will take years, but fundraising with social media tools will not just be a niche income source or a novelty."
This article is written by Matthew Tucker and is part of the Webjam Charity Channel.
